Campaign for Kanuti Ramen BaR

Kanuti Ramen Bar, a Japanese restaurant run by Europeans and offering an authentic dining experience, approached to help craft a standout video that would impress their loyal customers. They needed to position themselves in the market and differentiate from competitors who also offered authentic Japanese food but were, in fact, run by native Japanese owners.

So we thought: What if we create a legend of a secret Japanese ramen recipe, lost for centuries, that now is being used in an Estonian restaurant, far from its origin?